Episode 136: Men Wanted For Hazardous Journey – You In?
Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.
– Earnest Shackleton
This was mythical job placement ad from the early 1900s. It’s one of the most famous and top 100 ads from the last 100 or so years.
The ad brought in over 5,000 applicants, 27 of which were hired. Of the hired, not a single one died. The ad was a very tough sell, but it was positioned in such a way that worked in his favor and was intriguing.
Getting employees is all about positioning, especially when you are dealing with recruiting those for a seasonal job.
It’s all in the way you make it sound by describing it in a way that’s crafted, thorough, and creates a vision that penetrates your potential employees in the heart and raises emotion.
It’s a huge deal to use your words to communicate a feeling and emotion in people. You need to learn this.