Episode 160: Building a Strong Brand with Brennon Williams
You Can Manufacture Authority Just By Branding Yourself Correctly!
Brennon Williams is a very successful business owner who has already built and sold a company called, Soap & Water.
It all started with the initial goal of going into business with his wife while doing volunteer work. They wanted to work 3 days a week and take care of basic needs. Window cleaning was the opportunity.
In year 2, they hired a part-time assistant to keep up with things
Then, in year 3, they hired a full-time assistant and things picked up
Finally, in year 4, they changed direction and took on the challenge of rebranding.
They positioned themselves as not just window cleaners in this small town. They wanted to be accessible to all of central Ohio!
It took weeks, possibly months to come up with just the name to build the brand around, but it is worth it.
Your Brand Matters!
Your t-shirts, your website, your business cards, your logo, your vehicles, EVERYTHING!
Don’t skimp on this. Someone with a strong brand can come into your market and really disrupt things.
We don’t spend enough time on the details and the little stuff. That’s where all the wealth it. The real power. The itty bitty nuances to your process are all your brand.