Episode 231: Creating Your Value Ladder – With Derreck Smallwood
It’s a new week with new opportunity!
Today, I’m joined by Derreck Smallwood, the brains behind a lot of the marketing at SendJim!
We utilize attractive character and the value ladder to lead people to our webinars. This is what makes these things successful.
You are the attractive character for your business.
You should be the most excited person on the planet for your service or product that you are offering.
Now, value ladders go hand in hand with the attractive character.
There are small, medium and large items on your value ladder. On a simple level, these can be broken down.
It starts with you, the attractive character, telling a story. This engages people.
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