How do you create a referral waterfall inside your business? Why do so many of us not understand the secrets to massive amounts of referrals? Listen in and get some insight from Santiago. Santiago Arango runs the marketing for one of Howard’s multi-million dollar companies. He is known as the “Superman” of marketing and is Howard Partridge’s right hand man and teaching partner. His natural talent coupled with intense study and training as to what works and what doesn’t work in marketing has allowed him to help business owners in numerous fields to increase their bottom line and better serve their clients.