Episode 348: Sales And Marketing Super Course Snippet – Kevin Dubrosky – The Psychology Of Pricing
Today, I am sharing some Gold nugget value bomb, making it rain awesome stuff from our most successful course!
Today’s snippet, which we’ll be doing a few more of these, is all about the Psychology of Pricing with Kevin Dubrosky.
Kevin is a high-performance coach who studied under Brendan Burchard ( Oprah Winfrey’s Coach!)
This should give you the courage to raise your prices. A huge percentage of you need to do this!
You need to get over the bad relationship you have with the prices you charge.
There is no such thing as absolute fairness. Fairness is defined by the client alone. – Kevin
If you got 1,000 pens for 1 penny each, and your customer will buy them for $11 each, that’s a HUGE Market. Is this fair or unfair?
The price you have paid is irrelevant.
If you told me the same pen was only 85 cents or $2, I probably wouldn’t even buy it. I would dismiss it as being not valuable. The more I spend on my investment, the more I’m going to watch over it and appreciate my investment.
Interested to hear more about investing? Check out this 16-minute episode!