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Episode 299 – Mid Year GOLD – The Power Of Perceived Value

Episode 299 - Mid Year GOLD - The Power Of Perceived Value

Episode 299 – Mid Year GOLD – The Power Of Perceived Value

Today, I’m going to tell you a story about wine tasting
and a guy who spent $5k on a golf club…

I’m also putting together some VERY exciting teaching as a partnership with some other cool people…stay tuned for details!

You’ve all had that customer who is a cheapskate. The guy who has money, but doesn’t want to pay. Asks you to down cut your prices and do it for 1/2 of what you quoted. The one who doesn’t understand the value, the pain and the fear they should feel for not having a clean carpet, a dirty roof, etc.

The truth is that the next day this person would go to the golf shop and buy $5k on a putter and feel totally amazing and empowered by it.

To him, that was the smartest $5k he could have spent.

Well, everyone is both types of buyer. There are price sensitive and value conscious buyers. It just depends on who you are an what’s important to you in your life.

Interested to hear more? Join me for a 20-minute podcast all about perceived value!

If You Haven’t Yet, Check Out RevenueBuddy.
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You can also check out the INCREDIBLE
Super Course by clicking here!

Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555

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