Episode 218: Moving Towards Mastery
You will get bored with your product or service far before the market does.
– Russell Brunson
I always talk about going deep instead of wide. This is something that everyone should do. Pick one thing and go for it.
One of the reasons people go wide is because they aren’t making enough money. So they start offering more services, but in return, this means they need more equipment and end up spending more money! Total reverse effect!
Maybe you are getting bored with what you are doing. Maybe it’s because you are focusing on the wrong things and the value of the service you provide.
You have to fall in love with your customers, not yourself.
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