Episode 206: Removing Roadblocks & Creating Momentum
You are part of my tribe.
It’s US vs. THE WORLD!
As I look at what Russel has done, the culture, and it’s just really fascinating.
Russel created something fun, it isn’t just a tool. The community is strong, people are on fire.
In reality, it is a hammer, a drill, a tool. But, it’s also something more.
Emotion is really important. You need to attach this to your “hammer.”
Attaching a story to the thing makes it more powerful. Not just marketing, but even in your customer experience.
What could you do if you, your employees and your customers felt like they were part of this amazing culture? Attaching emotion is everything.
Focus on the benefits, not the features.
Join me today as we dive deeper into these things!
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