Episode 348: Sales And Marketing Super Course Snippet – Kevin Dubrosky – The Psychology Of Pricing
Today, I am sharing some Gold nugget value bomb, making it rain awesome stuff from our most successful course!
Today’s snippet, which we’ll be doing a few more of these, is all about the Psychology of Pricing with Kevin Dubrosky.
Kevin is a high-performance coach who studied under Brendan Burchard ( Oprah Winfrey’s Coach!)
This should give you the courage to raise your prices. A huge percentage of you need to do this! 🙂
You need to get over the bad relationship you have with the prices you charge.
There is no such thing as absolute fairness. Fairness is defined by the client alone. – Kevin
If you got 1,000 pens for 1 penny each, and your customer will buy them for $11 each, that’s a HUGE Market. Is this fair or unfair?
The price you have paid is irrelevant.
If you told me the same pen was only 85 cents or $2, I probably wouldn’t even buy it. I would dismiss it as being not valuable. The more I spend on my investment, the more I’m going to watch over it and appreciate my investment.
Interested to hear more about investing? Check out this 16-minute episode!
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