Episode 291 – Using Social Proof And Automated Video Reviews To GROW – With Troy Howard
Today, I am here with Troy Howard from SoTellUs!
What they do is radical, amazing, awesome and it was built from scratch! It’s like reviews on steroids. Get Ready.
Troy, his brother, Trevor, and their dad started the business about 19 years ago. They started with website design and internet marketing.
Over the years, they had to grow and change with the times due to the internet changing.
At the beginning of 2009, they started a business right when businesses started to struggle when the economy started to get worse.
They realized they were spending too much money on ads and it wasn’t working, but KNEW it needed too. They had an amazing product.
Then, they had an epiphany. They took one of their employees who went on a plane to meet with all of the clients to shoot video testimonials…
THEY WERE AMAZING & INSANE.
Troy and his family had struck gold. They scrapped everything and made a video of their customers sharing their experiences with the service.
It opened the floodgates and generated 500k in recurring revenue in a 6 month period…
Here are some amazing facts…
84% of consumers will believe a review as if it was a recommendation from a friend!
70% of consumers will research a business online before they will pick up a phone and call you.
Can you believe that?! Check out the rest of the episode to hear more!
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